CHOBANI

          In this blog, I am writing about article which was written by Piers Fawkens.Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
          He talked about yoghurt brand Chobani.It was opened on july,2012.Chobani trails new yogurt combinations with a fresh- serve cafe concept in New York's Soho. From the outside, the store fits in well with the fashion boutiques, eateries and art galleries close by. Shop has wide windows and simple modern logo adorming and aged metal boarding. Store look more like a high end Italian fashion label. A kitchen doles out fresh and creative interpretations of yogurt.The servers explain kindly that peanut butter and jelly in the p&j dish were made in store and included fresh grapes.Founder of the shop name is Hamdi Ulukaya's. He is from Turkey and he roots creep into the menu. Menu include yogurt and olive oil with pepper which you eat with pita chips. Another savory dish is yoghurt with salted cucumber.We called it cacik in Turkey.It is really delicious and fresh dish.           The company's press release says about the store offering : The Chobani stores's carefully crafted menu features a collection of non-frozen yogurt based creations mixed with seasonally- inspired, hand selected gourmet ingredients.Two offerings currently on the menu include Toasted Coconut+Pineapple, featuring toasted coconut flakes, fresh pineapple, agave syrup and hazelnuts, and Pistachio+ Chocolate , featuring Turkish pistachios, dark chocolate, clover honey,oranges and mint leaves. Each creation will be made order by in house Yogurt Masters who will hadcraft the perfect combination of yogurt and select ingredients to deliver an exquisite flavor profile in every bite. Chobani Soho also will also curate a rotating assortment of Mediterranean speciality oils, nuts and more from its Mediterranean Pantry.These items will be available for take away purchase, allowing guests to experiment with their own creations at home. Hamdi bought abandoned factory in upstate New York 7 years ago. He channeled his Turkish appreciation into the product. Chobani charges towards annual sales of over a billion dollars.
          Turkish people are usually goer because they do not avoid to chance a high risk. In trade, we know that there is direct relationship between risk and gain. Also, Turkey has very rich and traditional food culture, but they need a advertisement because many people do not know that Turkey has very good kitchen. This blog can help for eating delicious Turkish food.


http://www.psfk.com/2012/07/chobani-store-soho.html